Built for coaches scaling active-client rosters.
With business workflows included.
Fit Flux gives coaches one system for programming, check-ins, automations, nutrition, business handoff, and branded client experiences as their roster grows.
Starter, Growth, Pro, and Studio scale by active-client capacity. Founder-year platform pricing is available to the first 500 trainers for 12 months.
Primary product showcase
See how growth, delivery, and follow-up connect
Fit Flux keeps demand, purchases, client execution, and recovery workflows close enough that coaches can move from signal to next action.
Grow demand
Microsite leads, bookings, checkout starts, and source traction stay visible before buying intent cools off.
Sell and fulfill
Offers, purchases, trials, fulfillment, and billing follow-up stay attached to the same coaching relationship.
Coach and follow up
Training, nutrition, readiness, and automations stay close enough to turn context into next actions.
Active-client pricing built for growth
Compare Fit Flux against the platforms coaches already know and see where active-client capacity, business handoff, and retention workflows split from old package assumptions.
Active-client tiers
Starts at $25/mo
Starter, Growth, Pro, and Studio scale with active-client capacity.
Included roster capacity
Active clients count toward plan limits; archived clients do not.
Founder-year
First 500 trainers get first-year platform pricing for 12 months.
Swipe horizontally to view the full comparison table.
| Feature | TrueCoach | Trainerize | TrainHeroic | Fit Flux Growth | Fit Flux StarterFounder-year |
|---|---|---|---|---|---|
| Pricing model | $50 base + client fees | $150-$250 | Athlete-count tiers | Starter $25 / Growth $49+ | Starter $19 for 12 months |
| Lead capture | Back-office coaching | App-led onboarding | Easy invite/onboarding | Microsite, quiz, and leads | Same lead flow on founder-year platform pricing |
| Business handoff | Manual sales handoff | Plan/package admin | Marketplace program sales | Checkout, purchases, and messaging handoff | Same business loop during the founder year |
| Automation depth | Limited reminders | Basic app automation | Delivery and tracking | Coaching + business event workflows | Same automation depth on platform pricing |
| Nutrition, habits, and readiness | Training-focused | Nutrition add-ons | Workout compliance tracking | Nutrition, habits, readiness, and goals | Same retention signals; add-ons stay separate |
| Branded client experience | Coach profile branding | Branded app upgrade | Logo/custom video branding | Fitflux client app plus included marketing site | Same client app; White-label PWA is an add-on or included in Studio |
What early coaches are already seeing
Early coach feedback stays concrete and operational: roster growth, saved time, and a workflow coaches can point to when they explain how the system helps.
2.5x roster growth
without adding admin hours
~5 hours/week saved
on program editing and follow-up work
Single dashboard workflow
for assessments, adherence, and progression
Follow-up, nutrition, and business recovery in one system
The working pieces stay visible so coaches can keep check-ins, compliance, and access control in the same workflow.
Coach-reviewed automations
Use templates, inactive drafts, and diagnostics to keep client, lead, and business follow-up moving without hiding coach control.
Nutrition and readiness signals
Bring planned meals, hydration, habits, recovery, and reviewed photo estimates into the context coaches use for follow-up.
Business recovery workflows
Keep purchases, fulfillment issues, failed payments, and trials visible beside the client relationship they belong to.
White-label upgrade
Need your own branded app?
White-label PWA is available as an add-on on Growth and Pro, or included with Studio when brand control is part of the platform plan.
Frequently asked questions
Clear answers before you move your roster to Fit Flux.
What is included in Starter?
Starter includes 10 active clients, core client management, programming, assessments, automations, and starter AI workflow capacity.
Can I cancel anytime?
Yes. Monthly platform plans have no long-term contracts. Founder-year platform pricing applies for 12 months, then renews at the standard platform plan price.
How long does onboarding take for a working coach?
Most coaches are operational in under a day by recreating core templates first and migrating active clients in batches.
Can I migrate from spreadsheets or another platform?
Yes. The safest path is moving the highest-use templates first, then onboarding clients in phases.
Choose the active-client plan that fits your roster
Starter starts at $25/month for 10 active clients. Growth starts at $49/month for 25 active clients, Pro supports 75, and Studio supports 150 with White-label PWA included.
Start with a 14-day free trial. Founder offer: first 500 trainers get first-year platform pricing, with Starter at $19/month for 12 months. Studio includes White-label PWA. Platform pricing excludes add-ons, extra active clients, AI meal scanning, SMS, and future pass-through services unless explicitly included in the plan.