White-label PWA
$49/mo
Custom branded PWA identity, app icon, colors, and tenant install link.
Available on Growth and Pro. Included in Studio and Scale.
Choose your plan.
Starter, Growth, Pro, Studio, and Scale plans are ready for coaching businesses from solo rosters through high-volume teams. Join the waitlist to get notified when platform plan checkout opens.
No credit card required to join the waitlist. You will only be billed after your 14-day trial when the platform goes live. Platform pricing excludes add-ons, extra active clients, AI meal scanning, SMS, and future pass-through services unless explicitly included in the plan.
Starter
Starter
A focused plan for trainers launching with a smaller active roster.
$25/month
Up to 10 active-client rosters
- 10 active clients
- Trainer dashboard and client app access
- Core programming, check-ins, assessments, and progress tracking
- Starter AI quota for program and coaching workflows
14-day free trial, then billed monthly. Cancel anytime.
Popular
Growth
Room to grow a real coaching roster without paying per client from day one.
$49/month
Up to 25 active-client rosters
- 25 active clients
- Marketing site, leads, client app access, and automations
- Expanded AI quota for program and coaching workflows
- White-label PWA available as an add-on
14-day free trial, then billed monthly. Cancel anytime.
Scale
Pro
For established trainers who need deeper capacity and higher workflow volume.
$79/month
Up to 100 active-client rosters
- 100 active clients
- Higher AI quota and advanced coaching workflows
- Client billing, automations, assessments, and progress tracking
- White-label PWA and Advanced Nutrition AI available as add-ons
14-day free trial, then billed monthly. Cancel anytime.
Studio
Studio
For teams or high-volume trainers who want the branded app experience included.
$149/month
Up to 200 active-client rosters
White-label PWA included
- 200 active clients
- White-label PWA included
- High platform AI quota
- Advanced Nutrition AI available as an add-on
14-day free trial, then billed monthly. Cancel anytime.
White-label remains full-price if a platform-access discount is applied.
High volume
Scale
For large rosters that need more included capacity before adding per-client seats.
$229/month
Up to 500 active-client rosters
White-label PWA included
- 500 active clients
- White-label PWA included
- Highest platform AI quota
- Advanced Nutrition AI available as an add-on
- Extra active-client capacity available
14-day free trial, then billed monthly. Cancel anytime.
White-label remains full-price if a platform-access discount is applied.
Archived clients do not count toward active-client limits. Leads and prospects do not count until coaching access is active.
Add-ons
Add capacity and AI where it changes your margins.
Add-ons can be added after choosing a platform plan. Studio and Scale include White-label PWA. Advanced Nutrition AI and extra active-client seats stay separate from platform plans so usage-heavy costs stay transparent.
Advanced Nutrition AI
$29/mo
Higher-volume meal photo scanning, AI meal templates, and advanced nutrition automation.
Available as an add-on for paid platform plans.
Extra active clients
$1/mo
Add active-client capacity without moving to the next platform plan.
Available when a trainer needs capacity above their plan limit.
ROI estimator
See your break-even point.
Enter your current roster and monthly software spend. We will show when a flat Fitflux fee becomes the cheaper operating model.
Current spend per client: $7.50/mo
This estimate assumes your current software bill scales with roster size. It compares that cost to the selected Fitflux billing cadence.
Monthly billing
Starter
Save $125/mo
Break-even at 4 clients
- Plan price
- $25/mo
- Active-client limit
- 10 clients
- Annual savings
- $1,500
Monthly billing
Growth
Save $101/mo
Break-even at 7 clients
- Plan price
- $49/mo
- Active-client limit
- 25 clients
- Annual savings
- $1,212
Monthly billing
Pro
Save $71/mo
Break-even at 11 clients
- Plan price
- $79/mo
- Active-client limit
- 100 clients
- Annual savings
- $852
Monthly billing
Studio
Save $1/mo
Break-even at 20 clients
- Plan price
- $149/mo
- Active-client limit
- 200 clients
- Annual savings
- $12
Monthly billing
Scale
$79/mo more
Break-even at 31 clients
- Plan price
- $229/mo
- Active-client limit
- 500 clients
- Annual savings
- -$948